Germán Muñoz Moreno
Articles by Germán
- How much an attribution tool costs, and how to calculate whether it pays for itself
- How to connect Meta Ads and Google Ads to Claude, step by step
- The complete guide: why Meta, Google, GA4 and your store never match
- What MCP is and why it matters to marketing teams
- Triple Whale alternatives for stores that are not on Shopify
- Do I need an attribution tool, or is GA4 enough?
- The best marketing attribution tools for ecommerce in Mexico (2026)
- The 10 pieces of an ecommerce measurement stack, and what each one answers
- 15 attribution metrics and the question each one answers
- 8 things that inflate your reported ROAS without moving a single sale
- 12 signs your attribution is lying to you
- 9 reports you already pay for and almost nobody opens
- Why your platforms and your store disagree about who is a new customer
- What the Conversions API actually fixes, and what it does not
- What to ask before you buy an attribution tool
- Why GA4 disagrees with your ad platforms and your store
- What a 7-day click, 1-day view attribution window actually means
- Why Google Ads reports more conversions than your store
- How to tell if the same purchase is being counted twice
- How much of what Meta claims can you actually verify?
- Why Meta reports more conversions than your store